Question: Question # 1. a. Describe the five stage consumer buyer process model. (5 marks) b. Explain why consumers information search processes will be different between

Question # 1. a. Describe the five stage consumer buyer process model. (5 marks) b. Explain why consumers information search processes will be different between experience and search goods. (10 marks) c. Critically discuss why customers may use this model for the purchase of high involvement goods. (10 marks)

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