Question: question 1 (a) Describe THREE (3) challenges and THREE (3) opportunities to be considered when planning an international marketing? (10 marks ) (b) Define micromarketing

question 1 (a) Describe THREE (3) challenges and THREE (3) opportunities to be considered when planning an international marketing? (10 marks )

(b) Define micromarketing and discuss its importance in integrated marketing communications programs. Support with example. ( 8 marks )

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