Question: Question 1 a. Explain why marketing teams should not consider digital strategies in isolation from non-digital strategies. Include an example of one digital and one

Question 1

a. Explain why marketing teams should not consider digital strategies in isolation from non-digital strategies. Include an example of one digital and one non-digital strategy that a Dublin-based restaurant could implement in your response. (50 marks) b. Critically investigate how marketing teams should choose which marketing technologies to include in their stack. You should address both strategic and practical issues in your response. (50 marks) Total: 100 Points

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