Question 1

A. ______is when consumers are committed, which is shown through repeat purchases.

a. Brand equity

b. Brand Loyalty

c. Brand value

B. ______involves customer allegiance, loyalty, affinity, and other emotional ties.

a. Brand Equity

b. Brand personality

c. Brand Value

C. A brand with high equity has all of the following EXCEPT:

Select one:

a. High brand loyalty

b. Favourable attitude

c. Deep relationship with consumers

d. Only the allegiance from its loyal customers

D. The assumption of customer-based measurement is that the brand ______ resides in the consumers' emotional attachment to the brand.

a. Equity

b. Value

c. Image

d. Loyalty

E. Extensive customer relationships programs are useful in raising ________among existing customers

a. Image

b. Loyalty

c. Identity

d. Recognition

F. Strong brands have a high degree of recognition in at least one significant market segment.

True

False

G. A brand with high equity generally has a deep relationship with its customers.

True

False

H. The brand equity model is to move each customer from loyalty to awareness.

True

False