Question 1

A linear programiming computer package is needed. The Westchester Chamber of Commerce perlodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's pre maximum media urage fimitations are as shown. To ensure a balanced use of advertising media, radio advertisaments must not exceed 50% of the total number of advertisements authorized. In addition, tolevision (a) If the promotional budget is limited to $27,400, how many commerclal messages should be run on each medium to maximize total audience contact? Television Radio Online What is the allocation of the budget among the three ineda. and what is the total audience reached? Talevision Budget Radio Budget Online Budget Total Audlence (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)