Question: Question 1 (a) make a brand name for a cookie brand having the following positioning statement: _____________is a low fat cookie that gives you the

Question 1

(a) make a brand name for a "cookie brand" having the following positioning statement:

_____________is a low fat cookie that gives you the best tasting yet guilt free pleasure so you can stay in control of your health.

Which qualities did you consider while keeping the brand name?

Question 2: Explain how companies find and develop new product ideas. Also explain the reasons why so many companies fail

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