Question: Question 1 (a) marketing information system is defined as a continuing and interacting structure of people, equipment, and procedures to gather, sort, analyse, evaluate, and

Question 1 (a) marketing information system is defined as a continuing and interacting structure of people, equipment, and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely, and accurate information for use by marketing decision makers. You are required to outline the components of the marketing information system (MkIS).

(b)Explain in detail the various steps involved in the marketing research process. The various steps in the marketing research process are inter-related, explain.

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