A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyses, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control. Provide a  diagrammatic example of the relationship between marketing and information systems

1.Discuss the meaning of Marketing Information System (MIS).

2. List the features of Marketing Information System

3.Highlight the between concept testing and market testing.

4. Explain the reasons for product failure.

5.Explain the precautions that can be used to prevent product failure.

6.Explain the characteristics of good marketing research.

7.List the factors that affect pricing within a businesses' control

8.List the factors that affect pricing outside the control of a business 

9.List out some examples of pricing strategies.

10.Explain the importance of CRM