QUESTION 1 A poorly designed question may lead to that is, there is a difference between the information that the researcher is interested i and the information generated by the question. For example, if the wording of a question is confusing and most people misunderstand it, their answers will not reflect what the researcher is interested in. frame error O underrepresentation error O structured error O random error O measurement error QUESTION 2 A focus group study can provide a lot of in depth of information about what consumers think about a product idea, but one of the downsides is that O most consumers are reluctant to talk to strangers these require very large samples these only provides standardized data and will require extensive statistical analysis these can only be used for physical products that can be shown to focus group participants, not services O focus group participants may not be representative of the larger group of consumers we are interested in QUESTION 3 The first step in a marketing research project is to O Identify the resear problem O decide on a sample size select the appropriale survey method O develop a good questionnaire collect primary data