QUESTION 1

• A __________ statement should explain to stakeholders why they should support the organization by clarifying the important role or purpose the organization plays in society.

QUESTION 2

• Organizational leadership provides the answer to the question; where are we going? This is known as a companys

		Core
		Brand
		Vision
		Mission

QUESTION 3

• A well-written _________ statement captures the organization's identity and helps to answer the fundamental question of "Who are we?".

		Vision
		Mission
		Reason
		Financial