Question: QUESTION 1 According to the G-STIC framework for managing communication, firms often spend most of their communication budget on media. Please match the following examples

QUESTION 1 According to the G-STIC framework for

QUESTION 1 According to the G-STIC framework for managing communication, firms often spend most of their communication budget on media. Please match the following examples of media with the type of media it represents. Commercials A Inbound Media Billboards B-Owned Media Point of Sale Materials C. Paid Media D. Earned Media Product placement Product packaging Experiential events Press Coverage Social Media Word of mouth Online search

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