Question 1

An attempt by the organization to increase sales of its current product(s) in its current market(s) is referred to as

Select one:

A. product-market exploitation.

B. product development.

C. market development.

D. product-market diversification.

Question2

The primary reason that an organization would pursue a diversification strategy is to

Select one:

A. decrease operational costs.

B. better defend itself in a price war.

C. achieve synergy.

D. increase customer use.

Question3

Coca-Cola is a ________ organization and PepsiCo is an example of a ________ organization.

Select one:

A. multiple-business; single-business

B. single-business; multiple-business

C. multiple-business; multiple-business

D. All of the answer choices are correct.

Question4

When an organization remains with its core industry, this is an example of a ________ strategy.

Select one:

A. concentration

B. forward integration

C. backward integration

D. horizontal integration

Question5

Starting a business from the ground up is referred to as

Select one:

A. product development.

B. market development.

C. strategic development.

D. internal development.