Question 1 Apple is back under the spotlight over labor conditions in its supply chain following...

 

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Question 1 Apple is back under the spotlight over labor conditions in its supply chain following an explosive report from The Information on Thursday that revealed new details about the company's reluctance to cut ties with suppliers who violate its ethics policies. According to the report, Apple learned in 2013 that Suyin Electronics, a China-based company that (at the time) made parts for its MacBooks, was employing underage workers, and despite telling Suyin to address the issue or risk losing business, Apple discovered additional workers as young as 14 years old during an audit just three months later. But rather than immediately cutting ties with Suyin for violating its supply chain ethics policies which prohibit child labor and which Apple claims are the "highest standards" Apple continued to rely on the company for more than three years, according to The Information. Apple did not respond to a request for comment on this story. Apple claims progress in supply chain involved no child labor. Source: Insider (2021) Answer the following questions based on the text above: a. There are five (5) steps for corporate to communicate crisis. Evaluate how should Apple communicate the issue. [25 marks] b. Prepare three (3) communication plan for Apple to respond to the issue. 15 marks] Question 1 Apple is back under the spotlight over labor conditions in its supply chain following an explosive report from The Information on Thursday that revealed new details about the company's reluctance to cut ties with suppliers who violate its ethics policies. According to the report, Apple learned in 2013 that Suyin Electronics, a China-based company that (at the time) made parts for its MacBooks, was employing underage workers, and despite telling Suyin to address the issue or risk losing business, Apple discovered additional workers as young as 14 years old during an audit just three months later. But rather than immediately cutting ties with Suyin for violating its supply chain ethics policies which prohibit child labor and which Apple claims are the "highest standards" Apple continued to rely on the company for more than three years, according to The Information. Apple did not respond to a request for comment on this story. Apple claims progress in supply chain involved no child labor. Source: Insider (2021) Answer the following questions based on the text above: a. There are five (5) steps for corporate to communicate crisis. Evaluate how should Apple communicate the issue. [25 marks] b. Prepare three (3) communication plan for Apple to respond to the issue. 15 marks]

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Apple Supply Chain Labor Issue Communication Response a Evaluating Corporate Crisis Communication Steps Here are the five steps for corporate crisis communication and how they apply to Apples situatio... View the full answer