Arm Yourself is an Australian __________ campaign aimed at encouraging Australians to get vaccinated against COVID-19.

A. 

PCA

B. 

PSC

C. 

PST

D. 

PR

E. 

PSA

2.

Coca-Cola __________ among their target customers by using the sounds of classic Coca-Cola moments: the fizzing of the bubbles and the opening of a can in some ads.

A. 

stimulates desire

B. 

raises awareness

C. 

creates interest

D. 

generates word-of-mouth

E. 

calls to action

3.

Adam is an account manager at Jupiter Advertising Agency. He is comparing his client’s target audience with the user profile of the communication channel he is considering. This is to avoid noise problems associated with:

A. 

a flaw in the medium.

B. 

a poor choice of medium.

C. 

competing messages.

D. 

lack of clarity in the message.

E. 

an extended feedback loop.

4.

The 'Mother's Voice' campaign featured 30 mothers whose children were members of the guerrilla group, Revolutionary Armed Forces of Colombia (FARC). This campaign used the _______ appeal to ________________.

A. 

safety; remind the public about the guerrilla issue

B. 

love; persuade the guerrilla to come home

C. 

fear; persuade the guerrilla to disarm

D. 

informational; inform the public about the guerrilla issue

Answer rating: 100% (QA)

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