QUESTION 1 Brand Awareness - How quickly or easily a given brand name comes to mind when a product category is mentioned. O A Brand B. Brand Awareness o c Industrial Goods OD Bundling QUESTION 2 A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors. O A Brand Name 8 Marketing OC Secondary Data OD Product QUESTION 3 A three part business philosophy: 1. Consumer orientation, 2. a service orientation, 3. a profit orientation. O A Product OB Marketing concept OC Marketing OD. None of the above QUESTION 4 The ingredients that go into a marketing program, product price, place, and promotion. A Marketing mix OB. Primary data OC Marketing concept