Question $1$ Business Model Canvas $10$ marks

Question $2$ Cover page $2$ marks

Question $3$ Table of contents $2$ marks

Question $4$ Executive summary $30$ marks

Question $5$ Marketing plan: Product $10$ marks

Question $6$ Marketing plan: Price $8$ marks

Question $7$ Marketing plan: Promotion $8$ marks

Question $8$ Marketing plan: Place $10$ marks

Question $9$ Financial Plan $16$ marks

Question $10$ Management Plan $14$ marks

Question $11$ Operational Plan $12$ marks

Question $12$ Motivation $6$ marks

Question $13$ Addendums $2$ marks