Question: Question 1 Consider the different types of technological innovation: incremental vs radical; process vs product; competence-enhancing vs competence-destroying; modular vs architectural; sustaining vs disruptive innovation.

Question 1

Consider the different types of technological innovation: incremental vs radical; process vs product; competence-enhancing vs competence-destroying; modular vs architectural; sustaining vs disruptive innovation.

a) Where would you fit autonomous electric vehicles in these categories? Why?

(15 marks)

b) Use the analysis you carried out in a) as a starting point to make one recommendation for a traditional car manufacturer. Strengthen your argument using other concepts/tools from the module as appropriate.

(10 marks)

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