Question: Question 1 Context: Marketing environment analysis Is key to enter any new market or country. It is very important to make sure that you do
Question 1
Context:
Marketing environment analysis Is key to enter any new market or country. It is very important to make sure that you do a proper marketing analysis before any entry decisions are taken.
Story:
Mr Chung Wang is the current president of Ali Baba group. Due to the current ties with Pakistan, they have decided to enter in the Pakistani market. Idea is to make Pakistan a warehouse for their already manufactured products so they can ship item globally more quickly. They will make warehouses in different areas of Pakistan where they will store the product. One more idea is to manufacture goods in Pakistan, as he think Pakistan labor force has a lot of potential, and is cheaper than Chinese labor.
Who you are:
You are from Marketing department and Mr Chung has asked you to do the following tasks.
Questions
- Do a complete Micro Analysis for the organizations Marketing Department?
- Do a complete PEST Analysis for the organization.
Step by Step Solution
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