Question: Question 1: Could you explain the Consumer decision-making process and its implications for the Consumer Behavior research? How can we use the information obtained through

Question 1:

Could you explain the "Consumer decision-making process" and its implications for the "Consumer Behavior" research? How can we use the information obtained through the analysis of each one of the stages?

Question 2:

Could you explain the importance of the trend analysis for consumer behavior? Can you explain what trend analysis means, its main components and usage? Can you show some example of a trend that is already shaping the habits and lifestyles of consumers? Why?

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