question 1: Define and describe

Reference :Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications

H20 LTE 12:02 PM 55% X Consumer BehaviorHomework Number one DOCX - 13 KB Consumer Behavior MKT 1212 Homework Number one due 9/7/2022 1. Define and Describe the EKB (Engel, Kollat, Blackwell) Consumer Decision Process model. (page 23) 2. Do consumers go through all five steps during every purchase? Explain. 3. What are some traditional market segments that are targeted in today's business environment? (page 10) 4. What are the eight broad consumer categories that Yankelovich describes in his 2000 Monitor Mindbase study? (page 8) 5. Which marketing segments would you choose to follow, the traditional groups or Yakelovich? Which marketing strategy would be most effective for you as a marketing director? 6. Define and explain the Total Product Concept. (page 5) Answer all questions entirely. All assignments must be typed, double spaced and saved as a word document. Open Office