question 1: define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. question 2: discuss the product life cycle concept and include the relative amounts of sales and profit during each stage. question 3: how are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? question 4: what are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? question 5: define direct marketing and give some real world examples.

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Question 1 Define what is meant by brand equity and discuss what a company can do to maintain brand equity As organizations or brands develop and turn out to be more settled the risk of losing those b... View the full answer