Question: Question 1 : Describe Amazon s diversification strategy using Exhibit 8 . 1 0 . What type of diversification strategy is Amazon pursuing? Explain. Question

Question

1

: Describe Amazon

s diversification strategy using Exhibit

8.10 .

What type of diversification strategy is Amazon pursuing? Explain.

Question

2

: What is Amazon

s core business? Is AWS related to Amazon

s core business? Why or why not? Some investors are pressuring Amazon

s CE to spin out AWS as a standalone company. Do you agree with this corporate strategy recommendation? Why or why not? Hint: Do you believe AWS would be more valuable within Amazon or as a standalone company?

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