Question 1- Develop an ideal customer profile for three Dell (or your) customer groups (a Wholesaler, a global business, and a consumer). Use the information on this slide Links to an external site. as a starting point.

Question - 2. For the global business customer profile, propose effective touch points for each of the 3 stages of the customer's decision-making process: awareness, consideration and decision. You can use Module 3 to guide you. The goal is to propose the touch points (interactions) that would generate the greatest value to the customer and to Dell. Keep in mind that each of these interactions costs Dell money so you want to get the biggest return on your investment. Be sure to support your rationale.
 

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B2C and B2B Example DOLL B2C Customers Individual Consumers & Households Businesses: Global Large corporations Small & Medium sized businesses Selected Products PCs and Laptops Printers Consumer Electronics Simple Service Agreements B2B Institutions: Healthcare Education Government: Federal State Local PCs and Laptops Enterprise Storage Servers Complex Service Offerings B2C and B2B Example DOLL B2C Customers Individual Consumers & Households Businesses: Global Large corporations Small & Medium sized businesses Selected Products PCs and Laptops Printers Consumer Electronics Simple Service Agreements B2B Institutions: Healthcare Education Government: Federal State Local PCs and Laptops Enterprise Storage Servers Complex Service Offerings