Question: Question 1: Discuss the major reasons why a marketer must have a full understanding of the consumer purchase decision process Question 2: Discuss a buying

Question 1: Discuss the major reasons why a marketer must have a full understanding of the consumer purchase decision process

Question 2: Discuss a buying center in B-to-B marketing? Why must a full understanding of the buying center be important to a marketer involved in a B-to-B marketing

Question 3: Since this class will not be enough to prepare you for a career in marketing research, why should you care about learning about marketing research in this course.

Question 4: Briefly discuss the roles of big data, data analytics, and artificial intelligence in the future of marketing. Feel free to conduct research beyond the textbook

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