Question: Question 1 Do Marketers Create New Needs or Satisfy Excited Needs? Marketing has often been defined in terms of satisfying customers needs and wants. Critics,

Question 1

Do Marketers Create New Needs or Satisfy Excited Needs?

Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

Take a position and support your idea in both sides:

a) Marketers should shape consumers New needs and wants (10 marks)

b) Marketers merely reflect the Existed needs and wants of customers (10 marks).

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