QUESTION 1

Explain FIVE aspects of globalization that affect new product development.

(10 marks)

QUESTION 2

There are 5 phases of new product process. Explain phase 4 & phase 5.

(10 marks)

QUESTION 3

Construct a table of THREE different product produced by Procter & Gamble (P&G) by applying product mix width and product mix lengths as columns and rows of the table. Provide only THREE product line for each product.

• Baby care

• Fabric care

• Family care

(10 marks)

QUESTION 4

Define product concept statement and identify THREE purposes of concept testing.

(10 marks)

QUESTION 5

Explain the following concept development activities:

1. Setting final specifications

2. Project planning

3. Economic analysis

4. Benchmarking of competitive products

5. Modelling and prototyping

(10 marks)