Question: Question 1 Explain with examples the Target Market and Positioning Strategy for bottled water Evian and Perrier. (25 marks) Question 2 Due to the impact

Question 1 Explain with examples the "Target Market" and "Positioning Strategy" for bottled water "Evian" and "Perrier". (25 marks) Question 2 Due to the impact of Covid-19, hotels came up with great deals to attract customers to purchase their offerings. Explain with examples of TWO (2) hotels in Malaysia based on the price adjustment strategies. (25 marks) Question 3 Draw the diagram of the channel of distribution for "Seiko" and "Rolex" watches. How does distribution differ between these two products? (23 marks) Question 4 Advertising objectives can be classified by their primary purpose - to inform, persuade or remind. Identify one advertisement that primarily inform, one that persuade and one that reminds. Explain how each advertisement meets the desired objectives. (27 marks)

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