Question $1$

Fill in the blank: $,$ is a type of advertising model that allows businesses to

pay only when someone takes an action on their ad$.$

Cost$-$per$-$impression $($CPM$)$

Conversion rate advertising

Pay$-$per$-$click $($PPC$)$

Revenue sharing

Question $2$

A business hasn't built up enough authority or reputation to receive traffic for

certain search terms in the search listings. Which benefit of search engine

marketing addresses this need?

You can quickly appear in the search results pages

An algorithm to determine which landing page the searcher will go to

It helps you reach customers who are likely to buy from your company

You can learn which of your ads are driving sales

Question $3$

As a digital marketer setting up an SEM ad$,$ you include information about the

business such as additional website links, a phone number, and an address. What

is the term for this additional information?

Ad extension

Information feature

Information extension

Ad feature

Question $4$

As a digital marketer creating a Google $Ad,$ you indicate the amount you want to

spend over the course of a month by setting a daily sum. This describes which

Google Ad setup step?

Choose your bidding strategy

Set your budget

Select your targeting

Set up conversions

Question $5$

Which of the following refers to the exact keyword match type?

It may show your ads on searches that have the same meaning or intent as the

keyword

It may not include the keyword itself and shows your ads to related keywords

It includes the meaning of your keyword and is more flexible than the broad

match type

It shows your ads on phrases that relate to your keyword and may not include the

keyword itself

Question $6$

Which statement regarding Ad Rank factors is true?

Google does not factor in the landing page quality.

You should avoid using extensions.

There are only two factors to consider

The higher the bid, the higher the ad may show in the SERPs.

Question $7$

As a digital marketer, you will consider several best practices when creating

effective ads. Which of the following is a Google ad best practice?

Add generic sales language, such as "call us today" or "sign up today"

Always use the website homepage as the landing page

Use all ad extensions, whether they are relevant or not

Include at least one of the keywords in your ad group in your headline

Question $8$

When would marketers choose uploaded display ads instead of responsive display

ads?

They do not have the design resources to create the ad

They are not familiar with the different ad sizes

They prefer that Google creates the ad

They have a specific vision for their ad design

Question $9$

To create unique and effective copy for a responsive display ad$,$ what should the

headline communicate?

A long description and a sense of urgency

The brand or product's importance according to the marketers

The brand or product's value in an interesting and useful way

A different message to the landing page copy

Question $10$

Fill in the blank: Ac are a set of ad groups that share a budget, location

targeting, and other settings.

campaigns

formats

batches

categories