Question: Question 1 : Financial Impact - Stockouts ( Read this information carefully! ) Below are supply chain members for two brands of soap: RedSoap and

Question 1: Financial Impact- Stockouts (Read this information carefully!)
Below are supply chain members for two brands of soap: RedSoap and BlueSoap Assume
that customers will always choose RedSoap first when purchasing soap and that the profit on
this brand is the higher of the two. Using the information below, calculate the total stockout cost
for each member of the supply chain and compare the costs of each.
Retailer (carries both RedSoap and BlueSoap brands):
25% of customers will accept a backorder of RedSoap
30% will buy BlueSoap if RedSoap is out of stock (same store)
20% will go to a different store (lost sale)
25% will discontinue doing business with the retailer
Each RedSoap backorder costs $59
Each BlueSoap purchase costs $70(lost profit)
Each RedSoap lost sale costs $145
Each RedSoap lost customer costs $1,600
Manufacturer for RedSoap:
85% of distributors will accept a backorder
9% will use another source (lost sale)
6% will discontinue doing business with the manufacturer
Each backorder costs $400
Each lost sale costs $9,000
Each lost customer costs $70,000
Manufacturer for BlueSoap:
40% of distributors will accept a backorder
35% will use another source (lost sale)
25% will discontinue doing business with the manufacturer
Each backorder costs $3,000
Each lost sale costs $6,000
Each lost customer costs $75,000
HW #1 Summer 12024
2
Distributor (carries both brands):
45% of retailers will accept a backorder of RedSoap
20% of retailers will accept extra shipment of BlueSoap
30% will use another source (lost sale)
5% will discontinue doing business with the distributor
Each backorder of RedSoap costs $200
Each extra shipment of BlueSoap costs $65
Each lost sale costs $1,500
Each lost customer costs $16,000
Supplier (supplies to both Manufacturers):
RedSoap information
50% of the time will accept a backorder
25% of the time uses a second supplier
15% of the time, permanently changes allocation.
10% of the time, discontinues doing business with supplier
Each backorder costs $2,500
Each lost sale costs $5,000
Each lost allocation costs $60,000
Each lost customer costs $1,200,000
Supplier (supplies to both of the manufacturers):
BlueSoap information
65% of the time will accept a backorder
12% of the time uses a second supplier
15% of the time, permanently changes allocation
8% of the time, discontinues doing business with supplier
Each backorder costs $1,500
Each lost sale costs $3,250
Each lost allocation costs $45,000
Each lost customer costs $275,000
HW #1 Summer 12024
3
Financial Impact Changes in order fill rates
The retailer in Question 1 has negotiated new pricing and distribution deals with both RedSoap
and BlueSoap and has gathered more data on their stockout costs. The new stockout costs
related to the two brands are as follows:
Retailer (carries both RedSoap and BlueSoap brands):
6% of customers will accept a backorder of RedSoap
9% of customers will accept a backorder of BlueSoap
13% will buy BlueSoap if RedSoap is out of stock (same store)
16% will buy RedSoap if BlueSoap is out of stock (same store)
17% will go to a different store if RedSoap is out of stock (lost sale)
18% will go to a different store if BlueSoap is out of stock (lost sale)
8% will discontinue doing business with the retailer if RedSoap is out of stock (lost customer)
9% will discontinue doing business with the retailer if BlueSoap is out of stock (lost customer)
4% will discontinue doing business with the retailer if both RedSoap and BlueSoap are out.
Each RedSoap backorder costs $25
Each BlueSoap backorder costs $22
Each BlueSoap purchase costs $130(lost profit)
Each RedSoap purchase costs $0(lost profit)
Each lost sale of RedSoap costs $155
Each lost sale of BlueSoap costs $120
Each lost customer because of RedSoap costs $1,450
Each lost customer because of BlueSoap costs $1,000
Each lost customer because of both soaps cost $1,200
Question 2, Part a) Using the information above, calculate the new total stockout cost for the
retailer (who carries both RedSoap and Bluesoap).
Question 2, Part b) Using the total stockout cost from Part a), calculate the cash flow lost for
each of the following fill rate %(i.e., customer service): 75%,80%,85%,90%. Then calculate
the difference between the rates.
1,400 units per order (average)
3,000 orders per year
Pretax profit per unit = $3
Pretax profit per order = $4,200
Invoice deduction per order = $350
Percentage of incomplete orders back-ordered is 77%
Stockout costs (per order)= Use Retailer Stockout cost from Part a)
Percentage of incomplete orders cancelled is 23%
HW #1 Summer 12024
Question 2, Part c) You learned in Dr. Kirchoffs SLM class that increases in fill rates come with a trade-off: an increase in inventory costs. Given that the additional inventory at an 80%
fill rate is $135,000, at an 85% fill rate is $270,000, and at a 90% fill rate is $540,00 Question 1: What is the total stockout cost for the Retailer?

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