Question: Question 1 For high - involvement purchases, consumers typically do all of the following except spend considerable time evaluating criteria for the consideration set use
Question
For highinvolvement purchases, consumers typically do all of the following
except
spend considerable time evaluating criteria for the consideration set
use both internal and extermal sources in information saarch.
consider many brands.
evaluate a single product attribute, such as price.
participte in wordofmouth communication.
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