Question: Question 1 Gerald bought a new drill from the hardware store and was really pleased with his purchase. He voluntarily left a glowing product review
Question
Gerald bought a new drill from the hardware store and was really pleased with his purchase. He voluntarily left a glowing product review on the manufacturer's website. Which of these terms describes Gerald's behavior?
customergenerated marketing
partner relationship management
customer lifetime value
surrogate customers
share of customer
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