Question: Question 1: How would you define a service? Question 2: You are presented with a proposal to become a business partner in a day-care business.

Question 1:

How would you define a service?

Question 2:

You are presented with a proposal to become a business partner in a day-care business.

What characteristics of service must you consider, as they will impact your service design? Please explain the impact of each one. (Hint: There is 8 of them)

1.Services are Intangible

2.Service output is variable

3.Services have higher customer contact

4.Services are perishable

5.The service and the service delivery are inseparable

6.Services tend to be decentralized and geographically dispersed

7.Services are consumed more often than products

8.Services can be easily emulated

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