Question: QUESTION 1 In 2000, a fire at the Philips microchip plant affected phone manufacturers Nokia and Ericsson, The companies reacted in different ways, and ultimately,

 QUESTION 1 In 2000, a fire at the Philips microchip plant

QUESTION 1 In 2000, a fire at the Philips microchip plant affected phone manufacturers Nokia and Ericsson, The companies reacted in different ways, and ultimately, Ericsson did not do vellauitting the mobile phone business and allowing Nokia to win over the European.market, While Ericsson had tied up all of its key components in a single source and planned to wait out the problem with the fire, Nokia worked to snatch up spare chips from other plants and suppliers, as well as re-engineered some of their phones to adapt to different chips from new suppljers It's not hard to imagine what happened after that. Nokia kept trucking along, while Ericsson suffered from months of lost production and sales, allowing the market to be dominated by Nokia. This incident and fallout has remained as a classic lesson in supply chain risk management Required (6 Marks) (8 Marks) (0) What is Risk Management (n) Outline the key Risk Management steps to be considered by Ericson (ii) What measurers did Erickson ignore that Nokia took advantage of? (6 Marks)

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