Question 1

In order to generate profitable sales, it is important that a segment be:

Group of answer choices

sufficiently diverse

easily identifiable

newly created

sufficiently large

Question 2

________________________determine(s) the positioning of brands.

Group of answer choices

Customer perceptions

Market attractiveness

Product usage

Product benefits

Question 3

Changes in the average age of a population or changes in the populations average life span would be an example of:

Group of answer choices

a preference shift

a psychographic shift

a behavioral shift

a demographic shift

Question 4

As markets grow at different rates, one of the concerns in evaluating _________ is determining how fast the market is expected to grow.

Group of answer choices

product benefits

targeting

needs

market attractiveness

Question 5

Firms ________develop marketing offerings for every customer in the marketplace

Group of answer choices

most often

do not

do

sometimes

Question 6

The segments firms select become their _________.

Group of answer choices

target markets

secondary markets

potential markets

aligned markets

Question 7

Brand attributes positioning is known as_______________.

Group of answer choices

positioning dimensions

hard positioning

shared positioning

lifestyle positioning

Question 8

Two of the popular positioning dimensions are _________ and lifestyles.

Group of answer choices

product attributes

brand attributes

pricing levels

product design

Question 9

It is _____________ to identify customers based on their demographic characteristics than either psychological or psychographic characteristics.

Group of answer choices

more effective

preferable

easier

more difficult

Question 10

Positioning, a psychological construct, is an essential to ________________.

Group of answer choices

branding

segmentation

product design

customer satisfaction