Question 1:

In Pharmaceutical sector, how does the different key parts (top management, middle management, administration, technical structure, operational core) play their respective role in an organization?

Justify your answer with the help of duties and responsibilities performed by managers at different managerial levels.

Question 2:

The critics claim that measuring the organizations effectiveness is important to examine the companys performance. Identify the reasons, on what grounds, Balanced Scorecard (BSC) approach of organizations effectiveness is better than traditional approach?

Also discuss the application of BSC on Higher Education Institutions (HEIs) of Pakistan.

Question 3:

Strategy should be deigned to gain competitive advantage. In this relevance, Porter proposed market forces (e.g.; threat of substitutes, bargaining power of buyers, etc.) and competitive strategies (low cost leadership, etc.).

State the examples/scenarios for each of the market forces and competitive strategies that indicate the competitive move by the company results into gaining edge over the rival.