Question: Question 1 Incremental innovations usually diffuse more quickly than totally new products. True O False Question 2 The S-shaped diffusion curve tends to produce a

Question 1 Incremental innovations usually

Question 1 Incremental innovations usually diffuse more quickly than totally new products. True O False Question 2 The S-shaped diffusion curve tends to produce a U-shaped life cycle curve. O True O False U Question 3 Establishing a strong brand name and reputation typically costs less than ten thousand dollars. O True O False Question 4 Brand name is often a product's most important attribute. True False Question 5 A marketer should consider expanding a product line when consumers are attribute (vs. brand) loyal. True False

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