Question $1$: It is easier to find a new customer than keep an old customer

a$)$ True

b$)$ False

Question $2$: Which of the following would be good target markets for a self$-$employed electrician?

a$)$ Local authorities

b$)$ Home owners

c$)$ Housing associations

d$)$ Small businesses

Question $3$: Which of the following would be useful compatible tradesmen for a self$-$employed electrician to share jobs with?

a$)$ Plasterers

b$)$ Carpenters

C$)$ Motor mechanics

d$)$ Electricians

Question $4$: When considering marketing, you should remember that serving one market is good, but serving all markets is even better

a$)$ True

b$)$ False

Question $5$: Business marketing efforts fail because they don't have a target market, or they don't provide

a$)$ impact

b$)$ value

c$)$ feedback

d$)$ benefits

Question $6$: What does the acronym AIDA stand for?

a$)$ Attention, Interest, Desire, Action

b$)$ Action, Interest, Desire, Attention

c$)$ Attention, Invention, Desire, Action

d$)$ Action, Interest, Drama, Attention

Question $7$: What is the purpose of the action stage of AIDA?

a$)$ To keep the attention of the audience

b$)$ To make the audience want the product

c$)$ To tell the audience how to get the product

d$)$ To initially attract the audience's interest

Question $8$: Which of the following would be suitable for a self$-$employed electrician to advertise their services?

a$)$ Local newspaper

b$)$ National radio station

c$)$ Local shop window

d$)$ Local radio station

e$)$ National newspaper

Question $9$: Using a business name that describes the business is better than using a name designed to put your business at the top or bottom of the business and telephone directories

a$)$ True

b$)$ False

Question $10$: When marketing products and services, you need to identify the value you provide as well as verbalise the

a$)$ features

b$)$ benefits

c$)$ advantages

d$)$ rewards