Question: QUESTION 1: (Limit 600 words) [15 marks] Segmentation, targeting, and positioning (STP) involves a number of processes, many decisions, and many different options. Imagine that

QUESTION 1: (Limit 600 words) [15 marks]

QUESTION 1: (Limit 600 words) [15 marks] Segmentation, targeting, and positioning (STP) involves a number of processes, many decisions, and many different options. Imagine that you are a Marketing consultant for a group of restaurants in the inner city that want to set up an online platform to compete with Uber Eats. You have been asked to offer advice about segmenting this market. Question 1(part a) Describe three different ways of segmenting this market. [6 marks) Question1(part b) Choose one market segment that you have identified and outline how you could evaluate the attractiveness of this segment. [9 marks]

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