Question $1$

$($Marks: $100)$

In Learning Unit $1$ to Learning Unit $4,$ you examined the concept of business analysis; in doing so$,$ you encountered the concept of business analysis origins, the scope of the business analysis, and the role and responsibility of a business analyst as a strategy analyst in an organisation. Using the above scenario, the guidance of the prescribed book, as well as at least two $(2)$ other credible sources, you have been asked as a business analyst to establish an innovation strategy that would solidify the beginnings of the third wave and help reshape the market.

In your strategy analysis for illycaff$,$ you must answer the following questions.

Q$\mathrm{.}1\mathrm{.}1$ Identify and research five $(5)$ contextual issues that you, as a business analyst,

$(5)$

would need to consider in executing the new strategy for illycaff$.$

Q$\mathrm{.}1\mathrm{.}2$ In the context of South Africa's evolving coffee culture, how can illycaff$$ leverage Information Technology to meet the discerning clientele's expectations and also use Information Technology to contribute to maintaining the company's competitive advantage in the premium coffee market?

Q$\mathrm{.}1\mathrm{.}3$

Explain how the skills analysis matrix can be applied to address the challenges

$(20)$