Question $1($Marks: $15)$ Multichoice has experienced a decline in its subscriber base due to economic challenges, loadshedding, and shifting consumer preferences. In response, management is exploring new revenue streams to sustain business performance. As a marketing student, you understand the critical role of customer retention in a company$$s longterm success. Using practical examples, prepare a report advising MultiChoice management on why retaining existing customers is essential and how it can positively impact the company's growth and profitability.