Question 1 Needs Grading How does a company differentiate its market offerings using employee differentiation? Provide an example of a company using employee differentiation. Question 2 Needs Grading According to the VALS segmentation system which segment is defined as successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services. Explain your answer. Question 3 Needs Grading Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, on what basis is Robert trying to segment the market? Explain your answer Question 4 Needs Grading Hilton Hotels customizes rooms and lobbies according to location. Their hotels in Dubai are sleeker and more cosmopolitan, while their hotels in Abu Dhabi are more rustic. Identify and explain the segmentation variable used by Hilton