Question: Question 1 Needs Grading The MRK519 class provides uber type monthly driving services in the GTA The class spends $200,000 on an advertising campaign to

Question 1 Needs Grading The MRK519 class provides uber type monthly driving services in the GTA The class spends $200,000 on an advertising campaign to reach an audience 20,000 people. The average driver makes $450 per month. The plan is an auto-renewing subscription, but they have a churn rate of 75% Variable costs are $250 per month They spend S100/year on social media ads and 550 per year on banner advertising The discount rate is 25% a What is the CLV of the customer (rounded to ZERO decimal places)? (2 marks) b. Why is CV an important metric for marketers? (2 marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Question 1 Needs Grading The MRK519 class provides uber type monthly driving services in the GTA. The class spends $200,000 on an advertising campaign to reach an audience 20,000 people. The average...

The MRK519 class provides uber type monthly driving services in the GTA. The class spends $200,000 on an advertising campaign to reach an audience 20,000 people. The average driver makes $450 per...

9. The Canadian Online Drivers Company provides Uber type monthly driving services in the GTA. The Company spends $200,000 on an advertising campaign to reach an audience 20,000 people. The average...

Question 9 show your work Quiestion 9 3 points SayeAnswer 9- The Canadian Online Drivers' Company provides Uber type monthly driving services in the GTA. The Company spends $200,000 on an advertising...

Question 7 Needs Grading Videotron spent $5,400 on online advertising at a CPI of $0.03. That resulted in 12,300 clicks 63% of those clicks converted into an order being placed in the cart. They...

1. The year is 2002, and you have been hired as a marketing consultant and given the responsibility of shaping Virgin Mobile USA's advertising strategy. From the case study, describe what Virgin...

4 easy accounting questions and a comfortable due date. Sorry I can't offer any more tutor credit. Thanks in advance! :-) Question 1: A few years ago, a publishing company in the fourth quarter had a...

I need Chapter 2 & 3 finished. Chapter 4 & 5, Chapter 6 & 7, & Chapter 8. Some of this is completed, but it isn't 100% finished. Let me know if you can get to it. Personal Finance, Fifth Edition by...

Hi. I need Chapter 11 part 1-4 Let me know. Thanks! (it wont letme add more than $8, but I will give $12+ tip) Personal Finance, Fifth Edition by Jeff Madura BUILDING YOUR OWN FINANCIAL PLAN WORKBOOK...

QUESTION- PLEASE READ BUSINESS PLAN. 1) GENERATE BUSINESS MODEL CANVAS OF BUSINESS PLAN. 2) PREPARE SWOT ANALYSIS OF THE COMPANY. QUESTIONS- Please read business plan than answer the question. 1)...

A thin rod of mass 0.630 kg and length 1.24 m is at rest, hanging vertically from a strong fixed hinge at its top end. Suddenly a horizontal impulsive force (14.7i) N is applied to it. (a) Suppose...

Which of the following income of an excepted person for the purpose of division 6AA of part 3 of the Income Tax Assessment Act is taxed at ordinary rates of tax? A 17-year-old who receives interest...

The ocean has a lot more chloride ions dissolved in it than can be accounted for by river input alone. Group of answer choices True False

What is an example of constructive feedback? provide reference