Question: Question 1 Needs Grading The MRK519 class provides uber type monthly driving services in the GTA The class spends $200,000 on an advertising campaign to

Question 1 Needs Grading The MRK519 class
Question 1 Needs Grading The MRK519 class provides uber type monthly driving services in the GTA The class spends $200,000 on an advertising campaign to reach an audience 20,000 people. The average driver makes $450 per month. The plan is an auto-renewing subscription, but they have a churn rate of 75% Variable costs are $250 per month They spend S100/year on social media ads and 550 per year on banner advertising The discount rate is 25% a What is the CLV of the customer (rounded to ZERO decimal places)? (2 marks) b. Why is CV an important metric for marketers? (2 marks)

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