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As compared to a company's financial performance, a company's strategic performance

is a more accurate indicator of whether the company has a winning strategy and whether management is succeeding in building greater wealth for shareholders.

is a less accurate indicator of the company's true progress in achieving its stretegic intent and strategic vision.

is of equal or greater importance because a company that pursues and achieves strategic outcomes that boost its competitiveness versus rivals and its strength in attracting and retaining customers is in better competitive position to improve its future financial performance.

is generally of secondary importance because strong financial performance is the key to pleasing customers and winning a sustainable competitive advantage over rival enterprises.

is a less reliable measure of whether a company is fundamentally healthy or not.

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