Question 1 Not only must advertisers try to present consistent messages, but they must also try to ensure that consumers interpret the message as they intended. 0 True 0 False Question 2 Traditional medi is not in competition with social media because they are each targeting a different market 0 True 0 False Question 3 Deliven'ng consistent information about a bra nd helps establish the brand in the minds of consumers. 0 True 0 False Question 4 A company's message should wvy based on the medium. 0 True 0 False Question 5 The money organizations spend on different types of communication will change as the media landscape changes. 0 True 0 False Question 6 When determining the communication mix, a company must determine which media provides the "biggest bang for the buck' given a product's characteristics and target market 0 True 0 False Question 7 Sales promotions include promotions that are part of the other components of the communication mix. 0 True 0 False Question 3 interactions between the buyerand the seller are very limited in the case of professional selling. 0 True 0 False Question 9 PR is often perceived to be less objective than other forms of promotion. 0 True 0 False Question 10 Asimplistic method for determining the promotion budget is using a percentage of last year's sales. 0 True 0 False