Question 1 Part A In the strategy formulation process, after setting goals, firms have to conduct SWOT analysis. What is meant by SWOT analysis? While conducting its SWOT analysis, Healthy Enterprise (health food supplier) is faced with changing consumer tastes and new government regulations. Is this considered a strength, weakness, opportunity or threats of Healthy Enterprise? Give one example of opportunity for Healthy Enterprise. (5 marks) Part B Assuming that you have just started a business and you are trying to develop the structure of your business. Describe the buildings blocks of organisational structure. (6 marks) Part C Companies design their operations based on business strategy. Name two companies that you know, describe the strategy they use to attract customers and how the companies operate to implement their strategies. (4 marks) Question 2 Part A a) What are the alternative work arrangements that a company can use to enhance job satisfaction? (4.5 marks) b) What are the different patterns of action by the members of an organisation that will affect the organisation's effectiveness. Explain. (5.5 marks) Part B Describe inducements other than wages and salaries that can help companies attract and keep skilled workers. (5 marks) [TOTAL 15 MARKS] 35 Question 3 a) Explain how marketers identify different market segments. (6 marks) b) Explain the elements that comprise the marketing environment. (7.5 marks) c) How many books will a publisher have to sell to break even if fixed costs are RM100,000, the selling price per book is RM60, and the variable costs per book are RM40? I (1.5 marks) [TOTAL 15 MARKS] Question 4 Part A Describe how the current ratio and return on equity are computed from the information available in financial statements. Briefly explain the use of these ratios in determining the financial strengths of a business. (7 marks) Part B Describe the risk-return relationship and briefly explain the returns that investors will look for when evaluating the potential investments. (8 marks) [TOTAL 15 MARKS]