Question 1. Please perform the following steps.

Step 1: Identify the organizations current vision, goals, and strategies. Provide evidence from your research that this has been done.

Step 2: Conduct an External Analysis to Identify Opportunities and Threats (Provide 4 items for each category).

Step 3: Conduct an Internal Analysis to Identify Strengths and Weaknesses (Include 4 items for each category)

Step 4: Formulate Strategies. What evidence is there that Shopify has developed a strategy from steps 1-3?

Step 5: Implement Strategies. What evidence have you found that indicates Shopify has implemented its strategy and evaluated the results? Support your answer. (4 points)

Shopify It may surprise you that two snowboard enthusiasts who sim- ply wanted a better way to sell their snowboards online created an ecommerce platform that now has over 90 000 customers in 80 countries, including Pixar, Angry Birds, and the Foo Fighters.24 Shopify became Canada's first Internet startup since the dot-com crash to reach a billion-dollar valuation, thanks to $100 million in venture capital raised primarily through the Ontario Municipal Employees Retirement System (OMERS Ventures).25 Tobias Ltke, CEO and cofounder, has created a business that allows companies of all sizes to set up online stores, sim- plifying a task that used to take months and trimming it down to Shopify has been doubling in size every year for the past four years and has emerged as the poster child of a group of online software providers who have substantially reduced the cost of ecommerce, enabling even small companies to build a commanding web presence. The accolades have poured in, with Shopify featured as one of Fast Company's 50 Most Innovative Companies. 27 Shopify focuses on developing entrepreneurs, both internally and externally. It launched a Build-A-Business contest, invit- ing online entrepreneurs to dream up something to sell using Shopify and compete to bring in the most revenue within two months for the chance to win more than $500 000 in prizes. Our first two competitions were extremely successful. In total 4438 new businesses were created, selling over $15 million worth of products," said Ltke.28 Harley Finkelstein, Shopify's chief platform officer, is a judge for the Future Entrepreneurial Leaders (FuEL) Awards.- Shopify's commitment to its people is evident even in the little details. It has moved its head office for the second time in a year to accommodate its recently doubled workforce. Its new office is in Ottawa's trendy Byward Market area, so staff members have a great variety of fun places to eat and play after work. The office itself is a mix of glass and exposed brick, with open concept workspaces. | as little as half an hour. Shopify takes care of everything behind the scenes in return for a subscription fee and transaction fees. A typical Shopify customer spends less than $100 per month for the software use, a drop in the bucket compared to the cost to retailers a few years ago to operate an ecommerce site. Retailers using Shopify made more than $1.6 billion in sales in 2013, up from $132 million in 2010.26 I think everyone in the company has a sense Shopify is doing well, said Ltke, noting that the 400+ employees own more than 20 percent of the firm. "Most don't realize how well it's going." Joining the unicorn club by reaching the $1-billion level is very rare. In the past decade only 40 tech firms, including Facebook and Twitter, have reached this elusive level