Question 1 Population Segment 1 Segment 2 Segment 3 Size 160 51 16 Relative size 100% 58% 329 10% Segment size. Population Segment 1 Segment 2 Segment 3 Innovator 3.48 4.27 2.43 2.19 Use Message 4.21 3.60 5.63 3.19 Use Cell 5 56 5.84 5.43 4.31 Use PIM 4.01 5.09 2.33 3.06 Information Passive 4.45 4.47 3.88 6.13 Information Active 1.50 4.53 3.90 6.25 Remote Access 3.90 3.18 5.01 5.31 Share Information 3.71 3.29 3.73 6.13 Monitor 4.79 4.34 5.55 5.00 Email 4.73 5.82 3.31 2.88 Web 4.48 5.78 3.04 1.44 Mmedia 4.01 5.23 2.45 1.94 Ergonomic 4.63 4.74 4.16 5.50 Monthly 28.8 27.8 253 453 Price 332 338 273 488 Question 2 Cluster1: high use of personal information management tools like schedulers and have relatively high use of multimedia features Cluster2: sensitive to price and do not see themselves as innovators have high use of instant messaging services Cluster3: hesitate to adopt new technology and seldom use messaging services or phones Cluster4: have the highest use of permanent web access and multimedia features Base on the description , cluster 2 and 4 will be chosen