Question 1: Products must be adapted to accommodate national differences arising from customer preferences and each markets economic conditions, climate, culture, and language. Think about the following products: swim suits and automobiles. Describe how a firm would need to adapt the marketing for each of these two products to suit conditions in South Korea, United Kingdom, and Pakistan. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. South Korea is an emerging market with high per-capita income, Pakistan is a developing market with a conservative culture rooted in Islam, and United Kingdom is an advanced economy with a liberal culture and cold climate. (10 Marks 400 Words)