Products must be adapted to accommodate national differences arising from customer preferences and each markets economic conditions,

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Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. For each of these products, describe how a firm would need to adapt marketing to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. Keep in mind that China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced and liberal economy. You may wish to consult globalEDGE™ (globalEDGE.msu.edu) to learn more about these specific markets.

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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