Question: Question 1: Read the case and answer the following questions: Jason is working as a regional sales and marketing manager in CTOS Digital Berhad Malaysia.

Question 1: Read the case and answer the

Question 1: Read the case and answer the following questions: Jason is working as a regional sales and marketing manager in CTOS Digital Berhad Malaysia. Under his strong leadership and other staffs sacrifice and hard work, the sales have increased 100% compared to last year. Hence, he decided to appoint more sales and marketing staff in the coming year to enlarge the business in Malaysia and reward the current staffs' hard work by awarding them with 6 months bonuses. However, the Human Resource Manager from headquarter rejected his decision and do not want to discuss these issues further. Jason feels very disappointed with the Human Resource Manager's rejection. Assume that you are Jason. Based on WATNA and BATNA negotiation model, develop negotiation plans by answering the guided questions below: a) Identify at least two (2) WATNAs you may face in the negotiation process. (10 marks) b) Identify at least two (2) BATNAs you may face in the negotiation process. (10 marks) c) Which type of approach in negotiation (hard/soft'principled) would you use to obtain the win-win negotiation outcome? Discuss. (30 marks) (50 marks)

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